How we use cookies and the choices you have.
Last updated: 2026-08-10
This Cookie Policy explains how Market Lava, LLC uses cookies and similar technologies on consumerexpertreview.com (the "Site"). It should be read together with our Privacy Policy.
Cookies are small text files placed on your device when you visit a website. They let the site remember your actions and preferences and help operators understand how the site is used. We also use related technologies such as web beacons, pixels, and local storage, which we refer to collectively as "cookies."
We use cookies to operate the Site, remember your preferences, measure traffic and performance, and support advertising and affiliate referral attribution.
Two of our own cookies, trkv and ftrk_geo, are set by our server when a page loads. They are set before you answer our cookie banner and whatever choice you make in it. Section 3 describes both.
Third-party analytics and advertising tools are handled separately. If you visit from the European Economic Area, the United Kingdom or Switzerland, we show a cookie banner and those tools are governed by the choice you make in it, as set out in section 4. Outside those regions no banner is shown and those tools run when a page loads. Where the banner applies, you can change your choice at any time through the "Cookie Settings" link in the footer.
These are the cookies placed by us on this Site.
| Cookie | Purpose | Duration |
trkv | Holds a random identifier for your current visit, so that a click on an offer link, and any commission that follows from it, can be attributed to the advertisement that brought you here. It is replaced with a new identifier on each tracked page view and contains no name or contact details. Set when you view a product or comparison page, before and regardless of any consent choice. | 7 days |
ftrk_geo | Stores the country our geolocation lookup associates with your IP address, so pages load in the right language and with the right regional content, and so we know whether the cookie banner applies to you. Set on every page, before and regardless of any consent choice. | 24 hours |
ftrk_consent | Records the choice you made in the cookie banner and when you made it, so that we do not ask again. Set only after you make a choice, and only where the banner is shown. | 12 months |
ftrk_geo supports how the Site is delivered to you. trkv exists for advertising measurement rather than for delivering the page you asked for, and it is set before the banner is answered.
Some cookies are set by providers we use. Durations below are set by each provider and can change on their side. We do not control these cookies.
_ga and _ga_*, which distinguish visitors, about 2 years; _gcl_*, which record an ad click for conversion measurement, about 90 days. In the European Economic Area, the United Kingdom and Switzerland the Google tags load in a restricted mode until you accept: no analytics or advertising cookies are set and only cookieless signals are sent. Elsewhere they run when the page loads._clck, about 1 year; _clsk, 1 day; Microsoft identifiers such as MUID, up to about 1 year. Where the cookie banner applies, Clarity is loaded only if you accept. Elsewhere it runs when the page loads.Provider information: Google, Microsoft, ShareThis.
Where the cookie banner applies, you can accept or reject non-essential cookies in it and change your choice at any time through the "Cookie Settings" link in the footer. Every browser also lets you view, block and delete cookies in its settings, including the cookies we set ourselves. Blocking some cookies may affect how the Site works. To exercise advertising opt-outs you may also visit the DAA and Your Online Choices (EU) tools.
We may update this Cookie Policy from time to time. The "Last updated" date above shows when it last changed.
Questions about our use of cookies? Contact Market Lava, LLC at .